Every year, the T3 Advisor conference officially kicks off fintech announcement season. There are other notable industry events that happen before T3 in January, but it’s in mid-February when T3 comes around that anyone who spends their time watching advisor technology begins to expect some major news.
In this blog post – Johnny Sandquist, CEO of Three Crowns Copywriting & Marketing, a digital marketing consulting firm for fintech companies and financial advisors – shares his favorite memories.
If you want the chance to get extended, one-on-one conversations with technology companies, their developers and executives, there’s not another event that provides quite the same experience.” ~ Johnny Sandquist
This year’s conference had its share, with no less than twenty companies using the event to announce a new integration, product launch, or feature. Even Morgan Stanley and Franklin Templeton announced their acquisitions of E*TRADE and Legg Mason, respectively, during T3 week (technically those announcements weren’t at the conference, but we’ll count them anyway).
With a move to San Diego, this year’s T3 had a little additional energy around it — both offline, as well as online. T3 has always been a trade show for technology vendors who want to show off their new announcements. Typically, that setup leads to an agenda filled with demos, product roadmaps, and a lot of buzzwords like “innovation” and new “leading edge” features advisors can expect. As someone who’s been immersed in advisor tech for over ten years now, I enjoy those sessions and they’re a big reason why I keep coming back to T3.
But this year, I noticed a welcome shift to include more advisors on stage during the conference. For me, hearing from a real advisor on stage is a completely different experience than having a company spokesperson recite a few testimonials that have surely passed through the marketing and PR team members’ watchful eyes.
If you want the chance to get extended, one-on-one conversations with technology companies, their developers and executives, there’s not another event that provides quite the same experience.